This year’s Franklin Folk Festival is shaping up to be the biggest ever, say organizers, as the event has gained support from the Tourism Development Authority, the Franklin Main Street Program and the Tourism Development Commission (TDC). The July 16 event will be held on Macon County Heritage Day, and will celebrate the rich cultural history of the Appalachian Mountains.
Organizers said that the bulk of the festival’s budget is spent on advertising, through print, radio, and signage. Last year, the combined amount spent on advertising the event was $7,192 of $11,701 – 62 percent of their total expenses for the festival. Ads are put in surrounding city publications within a threehour radius. Regional radio ads run several weeks prior to the event in WNC and the North Georgia/Metro Atlanta area.