Each week, hundreds of visitors from all across the southeast visit Franklin's Tourism Development Authority's website for information on coming events, where to stay, and what to discover while in town. With so much traffic visiting the website each week, Premiere Marketing, which handles the TDA's marketing efforts, encouraged board members to consider focusing on the website's blog in the coming year.
During their July meeting, TDA members voted to allow Brittney Raby to volunteer her time to work with Premiere to write the group's blog. Raby told board members that she plans to involve local business owners in the blog and give them an opportunity to write about events and assets to Franklin, and in return, the blog posts will include information about the business owner and where the business is located within Franklin.
"By getting a buy-in from local businesses, the TDA gets the blog content they need to increase website traffic, and local business owners have a unique opportunity for some free marketing," said Raby during the TDA meeting.