The state of North Carolina was not just First in Flight. It was also the first state in the nation to launch an innovative seat belt safety awareness campaign called “Click It or Ticket.” As of Monday, May 20, the Governor’s Highway Safety Program is celebrating the campaign’s 20th anniversary.
“We’re proud of the hard work we’ve put into making this campaign a model adopted today by every state in the country,” said N.C. Department of Transportation Secretary Tony Tata. “We know the impact of “Click It or Ticket” is far reaching – saving countless lives not just in North Carolina but nationwide.”
Since the Governor’s Highway Safety Program launched “Click It or Ticket” in 1993, the number of reported crashes, fatalities and injuries involving unbelted passengers has dropped dramatically in North Carolina. Law enforcement officers responded to 38,289 crashes involving unbelted passengers in 1992, the year before the campaign started. By 2012, the totals dropped to 8,187.
The “Click It or Ticket” campaign runs through the Memorial Day holiday weekend and ends on June 2. During that time, law enforcement officers will step up patrols statewide and cite those who do not buckle up.