The North Carolina Alcoholic Beverage Control (ABC) Commission has officially launched a new statewide campaign targeting underage drinking in North Carolina. The new campaign, called Talk It Out, is a multi-media campaign designed to raise awareness of the issue, and to give parents the right tools for talking to kids about the dangers of underage drinking.
During a news conference at Daniels Middle School in Raleigh on Dec. 8, N.C. ABC Commission Chairman Jim Gardner announced plans for broadcast, web, social media and a series of events and activities across the state associated with the campaign. Chairman Gardner also unveiled the Commission’s original body of research, The State of Underage Drinking in North Carolina.
“When Governor McCrory appointed me to the North Carolina ABC Commission in 2013, he directed me to do something about the issue of underage drinking. Our team got right down to business and undertook a unique research effort to better understand the magnitude of the problem in our state. We went straight to the source – parents and children,” said Gardner.