Thursday, 27 January 2011
Super Bowl hype has hit a new high/low with the announcement that game tickets for OUTSIDE of Cowboys Stadium will be offered for $200 a piece, purchased in blocks of four. Super Bowl XLV fans will be provided an array of supersized HD monitors as well as the privilege to buy food and beverages adjusted in price to match the magnificence of the event. In all fairness, those standing outside the taxpayer subsidized 1.15 billion dollar sports dome will get a complimentary scarf.
Along with the neckwear, there’s that intangible called “status” that makes one a little lightheaded if not lighter in the wallet. The hype engine for the Super Bowl is not based on a love and appreciation of a sport but rather built on the idea of selling status. The schmuck who doles out a couple C-notes for bragging rights to almost being at the Super Bowl is nothing compared to companies who pay around $3 million to run a 30-second Super Bowl television ad. And, that doesn’t even count the production cost of the ad.